Jaco Clothing is an action sports lifestyle brand that creates innovative, authentic apparel and accessories that deliver the same founding elements as the athletes who wear them: respect, strength, courage, and tenacity.

Jaco is pronounced as it would be in Brazilian Portuguese. The “J” sounds like “si” in the word Persia, the “a” sounds like the “a” in automobile, the “c” is pronounced like “k”, and “o” is pronounced as the “o” in the word go.

At Jaco Clothing we aspire to the following with all of our designs:

• 1. Create products that demonstrate Respect.
  How: Understand and respect the sports in which we endeavor by creating products that have the right form, fit, and function. Utilize earth friendly fabrics/processes and support initiatives that are green and sustainable.

• 2. Create products that exude Strength.
  How: Develop products that are durable and survive the environmental conditions in which they are subjected.

• 3. Create products with Courage.
  How: Develop products that push the envelope in style and function. Take risks.

• 4. Create products with Tenacity.
  How: Think, push, try, test, evaluate, and re-think more than any other brand when designing and developing products.